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In 2009, Spencer co-authored The Art of SEO, with Rand Fishkin, Eric Enge, and Jessie Stricchiola. [38] Published by O'Reilly, the book was named Search Engine Land's Best SEO Book of 2009. [39] Spencer and his co-authors came out with the second edition of The Art of SEO in 2012, and the third edition in 2015.
Richard Conway is a British-born entrepreneur, author and lecturer based in New Zealand. He is the author of the book How to Get to the Top of Google Search: A Practical SEO Guide, the founder of the company Pure SEO, [1] [2] co-founder of insurance comparison site iCompare [3] and co-founder of the marketing agency Toru Creative.
The book won the American Marketing Association Foundation’s Berry-AMA Book Prize for best marketing book of 2009. [5] It was also listed by: Amazon, as one of the Top 10 Business & Investing Books of 2008 [6] CIO Insight, as one of the Top 10 Business-Tech Books of 2008 [7] and one of 10 Insightful Web 2.0 Books [8]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
SOSTAC is a marketing model developed by PR Smith in the 1990s [1] [2] [3] and later formalized in his 1998 book Marketing Communications, [1] the subsequent series of SOSTAC Guides to your Perfect Plan (2011) [4] and the SOSTAC Guide to your Perfect Digital Marketing Plan (2020).
One of the well-known blogs which shares information about keyword research, trends in search marketing , paid search advertising and search engine optimization as well as analysis, advice, tips, tactics and how-to guides for search marketing. [10] It was founded in 2006 by Sullivan after he left Search Engine Watch.