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Light, proper use of makeup was ideal. The women of Osaka and Kyoto were ridiculed as they used heavier makeup than the women in Tokyo, considering them to be "yabo" (rough). [7] Slim and fragile women with up turned eyes and narrow faces also began to be the ideal, shifting away from the preference of plumpness. [8]
Mikako Tokugawa, wife of Yoshinobu Tokugawa, with hikimayu A poster for the 1953 film Ugetsu.The woman in the foreground has hikimayu.. Hikimayu (引眉) was the practice of removing the natural eyebrows and painting smudge-like eyebrows on the forehead in pre-modern Japan, particularly in the Heian period (794–1185).
In the 1950s, more and more women wanted to look like Caucasian women with a three-dimensional face, and makeup shifted to pinpoint makeup that emphasized the lips and eyes in a Western style. With the spread of color TVs, major cosmetic companies began to focus on commercials in the 1960s, raising awareness of the importance of makeup.
J-beauty has dominated the industry for some time, especially in the makeup categories. Shop the six best Japanese makeup brands ELLE editors and reviewers love.
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Chanel makeup artist Patti Dubroff uses Chanel's seductively dusky matte Rouge Cuir across the whole eye area and a smidge of Quartz Fumé on the center lid. 6. Use Less Concealer