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Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). Originally invented as a breakfast food to counter indigestion , [ 1 ] it has become a popular food item in the American diet and in the United Kingdom where over 6 million households consume them.
Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought the rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and ...
During their first year of production, the Kelloggs sold tens of thousands of pounds of flaked cereal, marketing it as "Granose". They continued to experiment using rice and corn as well as wheat, and in 1898 released the first batch of Sanitas Toasted Corn Flakes. A modified version with a longer shelf life was released in 1902. [8]
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Holloway later renamed his product CornNuts. After Holloway and his sons Maurice and Rich learned of a breed of corn grown in Cusco, Peru (often referred to as Cuzco corn [4]) that grew large kernels (some said to have been bigger than a quarter), the company researched developing a hybrid of the Cusco corn that could be grown effectively in California.
For thousands of years, corn has been a symbol of Mexican pride, a staple of local cuisine and the backbone of civilizations that gave rise to modern Mexico. But its future here is now in doubt.
“Let them eat Corn Flakes” appears to be Kellogg’s CEO Gary Pilnick’s advice to cash-strapped shoppers who are spending the highest portion of their income on food than at any point in the ...
While always known as Crunchy Nut or Crunchy Nut Corn Flakes in the UK, the cereal has undergone several name changes in the US. It debuted as Honey & Nut Corn Flakes, followed by the minor variation Honey-Nut Corn Flakes. The name changed to Nut & Honey Crunch in 1987 with a memorable ad campaign centered around the "nuttin', honey" pun.