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Air Jordan is a line of sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
Our certified fitness trainers and fashion editors tried and tested over 100 Nike sneakers this past year to find the best ones for the gym, office, and everywhere in between.
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Spike Lee, wearing gold Nike Air Jordan 3s, arrives at the 91st Academy Awards at the Dolby Theatre on Feb. 24, 2019, in Los Angeles. (Photo by Robert Hanashiro-USA TODAY NETWORK)
In July 2016, Kith opened a co-branded six month pop-up shop in collaboration with Nike also containing a custom Kith Treats, adjacent to the brand's Manhattan location. [6] The design included white cast air Jordan 4s in reference to it being the company's fourth location.