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  2. Greenwashing - Wikipedia

    en.wikipedia.org/wiki/Greenwashing

    Greenwashing is a relatively new area of research within psychology, and there needs to be more consensus among studies on how greenwashing affects consumers and stakeholders. Because of the variance in country and geography in recently published studies, the discrepancy between consumer behavior in studies could be attributed to cultural or ...

  3. A History of Greenwashing: How Dirty Towels Impacted the ...

    www.aol.com/news/2011-02-12-the-history-of...

    At some point in the mid-1980s, a pony-tailed upstate New York environmental activist named Jay Westerveld picked up a card in a South Pacific hotel room and read the following: "Save Our Planet ...

  4. Green marketing - Wikipedia

    en.wikipedia.org/wiki/Green_marketing

    The term "greenwashing" refers to all industries that adopt outwardly green acts with an underlying purpose to increase profits. The primary objective of greenwashing is to provide consumers with the feeling that the organization is taking the necessary steps to responsibly manage its ecological footprint.

  5. Jay Westerveld - Wikipedia

    en.wikipedia.org/wiki/Jay_Westerveld

    In 1986, Westerveld coined the term "greenwash" in an essay examining practices of the hotel industry.[2] [3] [4]In 2009, Westerveld described a new population of rare clam shrimp, the fourth population recorded in New York state out of approximately a dozen worldwide. [5]

  6. Greenwashing refers to the practice of retailers spending more money on marketing themselves as environmental advocates than they do on operating more sustainably. This is a particularly common ...

  7. What Is Greenwashing and How To Save Your Wallet From Scams - AOL

    www.aol.com/finance/greenwashing-save-wallet...

    New York Fashion Week was Sept. 8-12, which is followed closely by London Fashion Week, then Kansas City, then Milan, then finally Paris Fashion Week. Fashion is a global industry, and in a recent...

  8. Bluewashing - Wikipedia

    en.wikipedia.org/wiki/Bluewashing

    Bluewashing is a relatively new term that is still being established. It has generally been accepted to be a spin on greenwashing with a greater focus on social and economic responsibility, but the actual definition varies in different academia. [citation needed]

  9. The fight against greenwashing starts with AI. Here’s why - AOL

    www.aol.com/finance/fight-against-greenwashing...

    By using AI, the $130 trillion needed to finance the energy transition can go into the right hands.