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[1] [2] The slogan was devised to counter this drop in sales. [2] "Drinka pinta milka day" was coined by Bertrand Whitehead in 1958 and adopted by the Milk Marketing Board and Dairy Council. [3] [4] The first posters with the phrase appeared in April 1959. [5] The slogan was used on advertising hoardings, on public transport and in shop windows ...
From 1959 until the late 1970s, it had marketed milk under the slogan "drinka pinta milka day". [2] [3] Market research in the late 1970s had shown that younger age groups regarded milk as old fashioned and boring, and sales were declining. [4] [5] The MMB wanted to reinvigorate the product with a new slogan. [5]
From the 1950s onwards, there were several memorable advertising campaigns by the Milk Marketing Board. Slogans included "full of natural goodness", "is your man getting enough?", "milk's gotta lotta bottle" (written by the advertising executive Rod Allen), and "drinka pinta milka day" designed by the advertising agency Ogilvy. [3]
Pages in category "British advertising slogans" The following 38 pages are in this category, out of 38 total. ... Drinka pinta milka day; E. Every little helps; F.
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The company grew in prominence in the 1920s after creating leading non-branded advertising campaigns such as "an apple a day keeps the doctor away" and "Drinka Pinta Milka Day". [7] [8] In 1921, Mather and Crowther hired Francis Ogilvy as a copywriter. Ogilvy eventually became the first non-family member to chair the agency.
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Pinta, yachts owned by Willi Illbruck; Pinta (disease), a skin disease caused by Treponema carateum; Pinta Island (also known as Abington Island) in the Galapagos Islands; Pinta (software), a Paint.NET-like image drawing and editing program; Pinta, slang for pint of milk after the Drinka pinta milka day advertising slogan