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Business relationship management stimulates, surfaces, and shapes business demand across business functions like IT, human resources, finance, legal, etc. and ensures that the potential business value from meeting business demand is captured, optimized, and recognized.
Business relationship management consists of knowledge, skills, and behaviors (or competencies) that foster a productive relationship between a service organization (e.g. Human Resources, Information technology, a finance department, or an external provider) and their business partners.
As a globally recognized credential, the Business Relationship Management Professional (BRMP®) certification signifies proficiency in BRM practices and skills, showcasing your ability to drive valuable business results.
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A business relationship manager (BRM) acts as a liaison between IT and other business units in the organization. As departments increasingly rely on technology, organizations often find they need...
To answer what a Business Relationship Manager does, we first need to discuss what Business Relationship Management (BRM) is. BRM is not just a capability or role, it is a philosophy that integrates a business with its clients, stakeholders, and functional partners.
Relationship management, also called customer relationship management (CRM), refers to a business’s process of managing and optimizing interactions with its customers: past, present, and future. You can manage relationships with customers in your direct interactions with them and through CRM software like Salesforce or Hubspot.
Business relationship management, which is also called B2B management, promotes a positive and productive relationship between a company and its business partners.
Business Relationship Management is a formal approach to understanding, defining, and supporting inter-business activities related to business networking.
Business Relationship Managers (BRMs) can work with both teams to identify top level priorities, educates business leaders about the benefits new technologies can provide, and endeavors that true business value is achieved when new tools or products are deployed.