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Frequent-flyer programs (or Frequent-flyer programmes) are customer loyalty programs used by many passenger airlines.This is a list of current airlines with frequent-flyer programs, the names of those programs and partner programs (excluding earn-only, spend-only and codeshare arrangements).
British Airways purchased the internet domain ba.com in 2002 from previous owner Bell Atlantic, [154] 'BA' being the company's initialism and its IATA Airline code. British Airways is the official airline of the Wimbledon Championship tennis tournament, and was the official airline and tier one partner of the 2012 Summer Olympics and Paralympics.
A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...
Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...
SkyMiles is the frequent-flyer program of Delta Air Lines that offers points (or "miles") to passengers traveling on most fare types, as well as to consumers who utilize Delta co-branded credit cards, which accumulate towards free awards such as airline tickets, business and first-class upgrades, and luxury products. [1]
MileagePlus. membership card etc. MileagePlus is the frequent-flyer program of United Airlines that offers rewards to passengers traveling on certain types of tickets. [1] Following the 2010 merger agreement between United and Continental Airlines, United Mileage Plus was chosen to be the frequent-flyer program for the combined airline. [2]
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