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Chanel 'High Jewellery' was founded in November 1932. Chanel debuted 'Bijoux de Diamants' at her Faubourg Saint-Honoré, Paris mansion. [102] It was also the first high-end jewelry collection created by a fashion designer. [103] The 'Bijoux de Diamants' was inspired by celestial forms such as stars, comets, and the moon.
For ten per cent of the stock, Chanel licensed her name to Parfums Chanel and withdrew from involvement in business operations. [24]: 95 Later, unhappy with the arrangement, Chanel worked for more than twenty years to gain full control of Parfums Chanel. [35] [24] She said that Pierre Wertheimer was "the bandit who screwed me". [24]: 153
Chanel's friend Misia Sert exclaimed: "It was like a winning lottery ticket." [3]: 29 Parfums Chanel was the corporate entity established in 1924 to run the production, marketing, and distribution of the fragrance business. Chanel wanted to spread the sale of Chanel No. 5 from beyond her boutiques to the rest of the world.
For the creators of the period drama, authenticity and sticking as close to the historical record was key.
CHANEL's timeless designs are still adored "May my legend prosper and thrive, I wish it a long and happy life!" – Coco Chanel, 1971. CHANEL's timeless designs are still adored
A bottle of the famed perfume is sold every 30 seconds. For premium support please call: 800-290-4726 more ways to reach us
In 1924, Coco Chanel made an agreement with the Wertheimers creating a corporate entity, "Parfums Chanel." Chanel believed that the time was opportune to extend the sale of her fragrance Chanel No. 5 to a wider customer base. Since its introduction it had been available only as an exclusive offering to an elite clientele in her boutique.
The history of Chanel No. 5 is a unique journey to find the perfect perfume for women. Watch how it all happened.
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