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John L. Morris (born 1948) is an American billionaire businessman, and the founder, majority owner, and CEO of Bass Pro Shops, a hunting and fishing retail chain in the US and Canada. [1] As of August 2024, his net worth was estimated at US$9.9 billion. [2] He's also owner of White River Marine Group, Top of the Rock, Big Cedar Lodge, and Cabela's.
Ranger Boats is a company that produces bass fishing boats designed primarily for black bass fishing. The company was founded in 1968 by Forrest L. Wood in Flippin, Arkansas . Ranger is generally credited with the introduction of the modern bass boat . [ 1 ]
Despite the large expenditures, OMC's decision to focus on boatbuilding proved to be a good one. OMC was able to pair boats with appropriately powered outboards and sales of boat packages doubled within a one-year timeframe. Smaller and quieter V-6s were introduced in 1991 in the form of the Evinrude Spitfire and the Johnson Silver-Star series.
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Bass Pro Shops has been a sponsor of the Professional Bull Riders (PBR) circuit for several years. In 2022, it became the primary sponsor of the Missouri Thunder; one of eight founding teams of the PBR Team Series, which debuted that year. Johnny Morris is the team owner. [94]
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