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  2. Microsoft PowerPoint - Wikipedia

    en.wikipedia.org/wiki/Microsoft_PowerPoint

    In contemporary operation, PowerPoint is used to create a file (called a "presentation" or "deck") containing a sequence of pages (called "slides" in the app) which usually have a consistent style (from template masters), and which may contain information imported from other apps or created in PowerPoint, including text, bullet lists, tables ...

  3. Business Model Canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  4. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business 's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit ...

  5. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    v. t. e. Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market ...

  6. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    Strategy. In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]

  7. Presentation slide - Wikipedia

    en.wikipedia.org/wiki/Presentation_slide

    A slide is a single page of a presentation. A group of slides is called a slide deck. A slide show is an exposition of a series of slides or images in an electronic device or on a projection screen. Before personal computers, they were 35 mm slides viewed with a slide projector [1] or transparencies viewed with an overhead projector.