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  2. Truth (anti-tobacco campaign) - Wikipedia

    en.wikipedia.org/wiki/Truth_(anti-tobacco_campaign)

    Truth (stylized as truth) is an American public-relations campaign aimed at reducing teen smoking in the United States.It is conducted by the Truth Initiative (formerly called the American Legacy Foundation until 2015) and funded primarily by money obtained from the tobacco industry under the terms of the 1998 Master Settlement Agreement reached between 46 U.S. states and the four largest ...

  3. Truth Initiative - Wikipedia

    en.wikipedia.org/wiki/Truth_Initiative

    Truth Initiative was founded in 1999 as a result of the Tobacco Master Settlement Agreement (MSA). The MSA was announced in 1998, resolving the lawsuits brought by 46 U.S. states, the District of Columbia and five territories against the major U.S. cigarette companies, to recover state Medicaid and other costs from caring for sick smokers.

  4. Truth Tobacco Industry Documents - Wikipedia

    en.wikipedia.org/wiki/Truth_Tobacco_Industry...

    This collection consists of internal documents from the R. J. Reynolds Tobacco Company, produced as part of the discovery process in the 1994 civil case Mangini v. R. J. Reynolds Tobacco Company. A majority of the documents span the period 1970s–1990s, when R. J. Reynolds Tobacco developed the Joe Camel advertising campaign.

  5. Tobacco industry playbook - Wikipedia

    en.wikipedia.org/wiki/Tobacco_industry_playbook

    Gift offered by tobacco industry lobbyists to Dutch politician Kartika Liotard in September 2013. The tobacco industry playbook, tobacco strategy or simply disinformation playbook [1] describes a strategy devised by the tobacco industry in the 1950s to protect revenues in the face of mounting evidence of links between tobacco smoke and serious illnesses, primarily cancer. [2]

  6. Little Lungs in a Great Big World - Wikipedia

    en.wikipedia.org/wiki/Little_Lungs_in_a_Great...

    The notion that smoking might ruin their leisure time or social lives could make some think twice before lighting up." [ 2 ] In the words of FCB chief creative officer Ari Halper, Little Lungs was meant to be a "character people could fall in love with and root for, even if doing so proved to be a lost cause."

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  8. Heartland Institute - Wikipedia

    en.wikipedia.org/wiki/Heartland_Institute

    Founded in 1984, it worked with tobacco company Philip Morris throughout the 1990s to attempt to discredit the health risks of secondhand smoke and lobby against smoking bans. [ 3 ] : 233–234 [ 4 ] Since the 2000s, the Heartland Institute has been a leading promoter of climate change denial .

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