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  2. Binary opposition - Wikipedia

    en.wikipedia.org/wiki/Binary_opposition

    Binary opposition is the system of language and/or thought by which two theoretical opposites are strictly defined and set off against one another. [1] It is the contrast between two mutually exclusive terms, such as on and off, up and down, left and right. [2] Binary opposition is an important concept of structuralism, which sees such ...

  3. Claude Lévi-Strauss - Wikipedia

    en.wikipedia.org/wiki/Claude_Lévi-Strauss

    Claude Lévi-Strauss (/ k l ɔː d ˈ l eɪ v i ˈ s t r aʊ s / klawd LAY-vee STROWSS; [2] French: [klod levi stʁos]; 28 November 1908 – 30 October 2009) [3] [4] [5] was a French anthropologist and ethnologist whose work was key in the development of the theories of structuralism and structural anthropology. [6]

  4. The Raw and the Cooked - Wikipedia

    en.wikipedia.org/wiki/The_Raw_and_the_Cooked

    In the introduction, Lévi-Strauss writes of his confidence that "certain categorical opposites drawn from everyday experience with the most basic sorts of things—e.g. 'raw' and 'cooked,' 'fresh' and 'rotten,' 'moist' and 'parched,' and others—can serve a people as conceptual tools for the formation of abstract notions and for combining ...

  5. Structural anthropology - Wikipedia

    en.wikipedia.org/wiki/Structural_anthropology

    Another concept was borrowed from the Prague school of linguistics, which employed so-called binary oppositions in their research. Roman Jakobson and others analysed sounds based on the presence or absence of certain features, such as "voiceless" vs. "voiced." Lévi-Strauss included this in his conceptualization of the mind's universal structures.

  6. Media linguistics - Wikipedia

    en.wikipedia.org/wiki/Media_linguistics

    Claude Levi Strauss' concept of binary opposition can be used in analysing media language. Binary opposition is the system of language and/or thought which is tied to the concept of two theoretical opposites being strictly defined and they set off against each other. [22] It focuses on the contrast between mutually exclusive terms such as on ...

  7. Structuralism - Wikipedia

    en.wikipedia.org/wiki/Structuralism

    Lévi-Strauss included this in his conceptualization of the universal structures of the mind, which he held to operate based on pairs of binary oppositions such as hot-cold, male-female, culture-nature, cooked-raw, or marriageable vs. tabooed women. A third influence came from Marcel Mauss (1872–1950), who had written on gift-exchange systems.

  8. Levi Strauss’s outgoing CEO says his biggest mistake ... - AOL

    www.aol.com/finance/levi-strauss-outgoing-ceo...

    Today, Levi’s is in a very different position: This month, its stock price has hovered at around $13, and the company also severely cut its 2023 profit outlook after it reported a major decline ...

  9. Structuralist theory of mythology - Wikipedia

    en.wikipedia.org/wiki/Structuralist_theory_of...

    In structural anthropology, Claude Lévi-Strauss, a French anthropologist, makes the claim that "myth is language".Through analysing mythology as language, Lévi-Strauss suggests that it can be approached the same way as language can be approached by the same structuralist methods used to address language.