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Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" [1] The term psychographics is derived from the words "psychological" and "demographics" [2] Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).
Moreover, temperament refers to dynamic features of behaviour (energetic, tempo, sensitivity, and emotionality-related), whereas personality is to be considered a psycho-social construct comprising the content characteristics of human behaviour (such as values, attitudes, habits, preferences, personal history, self-image).
Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain, and predict consumer behavior. [1]
The Big Five personality traits are Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. [1] The Big Five Personality is a test that people can take to learn more about their personality in relation to the five personality traits. [1]
The Big Five personality characteristics represent one level in a hierarchy of traits. These traits can be subdivided into collections of aspects or facets which are related to each other but are not identical. As the sub-level of a hierarchy, these traits can be said to be made up of these aspects or facets.
The Barnewall Two-way Model, also known as the Barnewall Two-way Behavioral Model, is an investor psychographic profiling model. [1] [2]The Barnewall Two-way model was initially conceptualized and proposed by Marilyn MacGruder Barnewall in 1987 in an academic paper titled Psychological Characteristics of the individual investor. [3]
Psychographic filtering and collaborative filtering are still within experimental stages and therefore have been not been extensively used. [3] The techniques are most effective when they are used to indicate preference for a single, constant item (i.e. a horror book written by one author) rather than recommending a composition of characteristics (i.e. a newspaper article on war) which varies ...
Behavioral and psychological characteristics distinguishing introversion and extraversion, which are generally conceived as lying along a continuum. Analytical psychology distinguishes several psychological types or temperaments. Extravert (Jung's spelling, although some dictionaries prefer the variant extrovert) Introvert