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A mission statement is a single sentence or short paragraph that is used by a company to explain its existence.
A mission statement is a concise explanation of a company’s general purpose, objectives and values. It should be aspirational, memorable and written with multiple audiences in mind — including customers, shareholders, the general public and (primarily) employees.
A good mission statement is a foundational element in any strategic plan because it helps define your organization’s core purpose, serving as a vantage point from which to look down the road. Combined with your vision statement, it helps define why your organization exists and what you stand for.
What Is a Mission Statement? A brand is the sum of how a product or business is perceived by those who experience it: customers, employees, investors and media. Creating a mission statement...
Mission statements reflect your company's goals, purpose and values – why it exists. Learn how to craft the perfect mission statement for your business.
A mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation.
A mission statement is a precise statement that defines what a company does and what purpose it serves. It is generally a short, 1-2 sentence statement that may incorporate the company’s corporate strategy and long-term vision.