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  2. Small and medium enterprises - Wikipedia

    en.wikipedia.org/wiki/Small_and_medium_enterprises

    Small and medium-sized enterprises (SMEs) or small and medium-sized businesses (SMBs) are businesses whose personnel and revenue numbers fall below certain limits. The abbreviation "SME" is used by many national agencies and international organizations such as the World Bank, the OECD, European Union, the United Nations, and the World Trade Organization (WTO).

  3. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  4. Small and medium-sized enterprises - Wikipedia

    en.wikipedia.org/wiki/Small_and_Medium-sized...

    Small and medium-sized enterprises (SMEs) or small and medium-sized businesses (SMBs) are businesses whose personnel and revenue numbers fall below certain limits. The abbreviation "SME" is used by international organizations such as the World Bank, the OECD, European Union, the United Nations, and the World Trade Organization (WTO).

  5. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    Market segmentation is the process by which one divides prospective customers into different groups (segments) that have common needs and the same expected reaction to a marketing action. This approach enables companies to offer customers full value proposition of their products or services. [12] 7 Marketing P's.

  6. SMB - Wikipedia

    en.wikipedia.org/wiki/SMB

    SMB may refer to: Business. Small and medium-sized enterprises (SMEs), also known as small and medium-sized businesses (SMBs) Arts and entertainment. ...

  7. SME - Wikipedia

    en.wikipedia.org/wiki/SME

    SME (society), formerly Society of Manufacturing Engineers; Society for Mining, Metallurgy, and Exploration; Sun Microelectronics, a business unit of Sun Microsystems; Shawnee Mission East, a high school in the Shawnee Mission School District in Kansas

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