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The DMCA is the basis for the design of the YouTube copyright strike system. [1] For YouTube to retain DMCA safe harbor protection, it must respond to copyright infringement claims with a notice and take down process. [1] YouTube's own practice is to issue a "YouTube copyright strike" on the user accused of copyright infringement. [1]
YouTube takes the video down. YouTube tells Alice that they have taken the video down and that her channel has a copyright strike. Alice now has the option of sending a counter-notice to YouTube, if she feels the video was taken down unfairly. The notice includes Contact information; Identification of the removed video
Lenz in turn sent YouTube a counter-notification, claiming fair use and requesting that the video be reposted. Six weeks later, YouTube reposted the video. In July 2007, Lenz sued Universal for misrepresentation under the DMCA, and sought a declaration from the court that her use of the copyrighted song was non-infringing. [3]
In May 2020, the TikTok app at Google Play Store in India was review bombed by fans of a YouTube content creator CarryMinati who had criticised a TikTok user, making the app's rating of 4.5 stars decrease to 1.2 stars between May 16 and May 21. A number of right-wing activists also took the opportunity to participate in the review bombing.
In April 2013, it was reported that Universal Music Group and YouTube have a contractual agreement that prevents content blocked on YouTube by a request from UMG from being restored, even if the uploader of the video files a DMCA counter-notice. When a dispute occurs, the uploader of the video has to contact UMG.
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He said that mandating video-sharing sites to proactively police every uploaded video "would contravene the structure and operation of the D.M.C.A." [8] Stanton also noted that YouTube had successfully enacted a mass take-down notice issued by Viacom in 2007, indicating that this was a viable process for addressing infringement claims.
CBS News issued a DMCA takedown notice and had the video removed from YouTube. [ 34 ] 2009: In September 2009, "Photoshop Disasters"—a blog covering egregious photo editing missteps—published a photo of a Polo Ralph Lauren ad in which the model's body was grotesquely smaller than her head.