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Think Small is an advertising campaign for the Volkswagen Beetle, art-directed by Helmut Krone. The copy for Think Small was written by Julian Koenig [ 1 ] at the Doyle Dane Bernbach (DDB) agency in 1959.
The Volkswagen series of advertisements (which included the 1959 "Think Small" ad) were voted the No. 1 campaign of all time in Advertising Age ' s 1999 The Century of Advertising. [ 4 ] Following the success of "Think Small", the advertisement titled "Lemon" left a lasting legacy in America—use of the word "Lemon" to describe poor quality ...
The Volkswagen Beetle, officially the Volkswagen Type 1, [a] is a small family car produced by the German company Volkswagen from 1938 to 2003. [ b ] One of the most iconic cars in automotive history, the Beetle is noted for its distinctive shape.
One of his last appearances was in a television commercial for the 1973 Volkswagen Beetle, where he proclaimed that the new, roomier Beetle had "plenty of breathin' room... for de old schnozzola!" [15] In 1963, Durante recorded the album of pop standards September Song. The album became a best-seller and provided Durante's re-introduction to ...
He sketched out a boxy, loaf-of-bread shape and convinced Hirst that a cargo-carrying VW variant would be a commercial hit. By 1950, the first Volkswagen Type 2 Buses were hitting the road. 1950s ...
Two off-road-prepped ID.4 electric SUVs and a desert-racing 1969 Beetle prove the desert doesn't care about the means of propulsion.
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