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In some cases, downplaying the ethos can be done while emphasizing pathos, for example as William Jennings Bryan did in his Cross of Gold speech: I would be presumptuous, indeed, to present myself against the distinguished gentlemen to whom you have listened if this were but a measuring of ability; but this is not a contest among persons.
For example, to Aristotle, anger results from the feeling of belittlement. [1]: II.2.3–4 Those who become angry are distressed due to a foiling of their desires. [1]: II.2.9 The angry direct their emotion towards those who insult them or that which those people value. These insults are the reasoning behind the anger. [1]: II.2.12–27
It involves choices in tone, style, and language to persuade, inform, entertain, or engage the audience. Rhetorical stance can include elements such as the use of ethos (establishing credibility), pathos (appealing to emotions), and logos (logical reasoning) to shape the overall impact of a communication.
A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]
In rhetoric, litotes (/ l aɪ ˈ t oʊ t iː z, ˈ l aɪ t ə t iː z /, US: / ˈ l ɪ t ə t iː z /), [1] also known classically as antenantiosis or moderatour, is a figure of speech and form of irony in which understatement is used to emphasize a point by stating a negative to further affirm a positive, often incorporating double negatives for effect.
January 20, 2009 was a cold day in Washington D.C., with temperatures hovering right below freezing, but an estimated 1.8 million people flooded onto the National Mall to see incoming President ...
McGee's answer to this is to say that "political language which manifests ideology seems characterized by slogans, a vocabulary of 'ideographs' easily mistaken for the technical terminology of political philosophy." [4] He goes on to offer his definition of "ideograph": "an ideograph is an ordinary-language term found in political discourse. It ...
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