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Bader had been with WHBL in some form since the 1980s, at first as the station's news director through the 1980s and most of the '90s (outside of a year with WCNZ) until the 2000 purchase of WHBL by Midwest. Under new management, WHBL went from a full-service format to matching that of WTAQ, and Bader was groomed into a political talk show host.
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The station originally went on the air as WHBL-FM in 1972 on 97.7 with an automated beautiful music format. An ownership change where the station was sold to Michael R. Walton saw its call letters changed to WWJR-FM on March 14, 1977, with the calls changed to honor his son (and later station co-owner), Michael Walton Jr. [3] The station vacillated between automated and live-hosted operation ...
The station was created as the second iteration of heritage station WHBL's FM sister WWJR in 1993 as part of a large frequency swap in northeastern Wisconsin that also involved WKTT moving from 103.1 to 98.1, and WWJR from 97.7 to the new 93.7 frequency to facilitate the creation of Kaukauna-licensed WOGB on 103.1.
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Call sign Frequency City of license [1] [2] Licensee Format [3]; KDKE: 102.5 FM: Superior: Midwest Communications, Inc. Classic Country KFIZ: 1450 AM: Fond du Lac: RBH Enterprises, Inc.