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  2. Mobile marketing - Wikipedia

    en.wikipedia.org/wiki/Mobile_marketing

    Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. [1]

  3. Flurry (company) - Wikipedia

    en.wikipedia.org/wiki/Flurry_(company)

    Flurry is an American mobile analytics, monetization, and advertising company founded in 2005. The company develops and markets a platform for analyzing consumer interactions with mobile applications, packages for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps. [1]

  4. Mobile commerce - Wikipedia

    en.wikipedia.org/wiki/Mobile_commerce

    In the context of mobile commerce, mobile marketing refers to marketing sent to mobile devices. Companies have reported that they see better responses from mobile marketing campaigns than from traditional campaigns. The primary reason for this is the instant nature of customer decision-making that mobile apps and websites enable.

  5. AppLovin - Wikipedia

    en.wikipedia.org/wiki/AppLovin

    AppLovin Corporation is an American mobile technology company headquartered in Palo Alto, California. [3] Founded in 2012, it operated in stealth mode until 2014. [4] AppLovin enables developers of all sizes to market, monetize, analyze and publish their apps through its mobile advertising, marketing, and analytics platforms MAX, AppDiscovery, and SparkLabs.

  6. Mobile advertising - Wikipedia

    en.wikipedia.org/wiki/Mobile_advertising

    It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site. It is estimated that U.S. mobile app-installed ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6 billion in 2016, and over $6.8 billion by the end of 2019 ...

  7. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

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