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The song's music video broke the records for the biggest music video premiere on YouTube, with 1.66 million concurrent viewers, and the most-watched music video within 24 hours, with 86.3 million views in its first day. [49] It became the fastest video to reach 100 million views, in just 32 hours, [50] and 200 million views, in seven days. [51]
Since Lady Gaga's "Bad Romance" in 2009, every video that has reached the top of the "most-viewed YouTube videos" list has been a music video. In November 2005, a Nike advertisement featuring Brazilian football player Ronaldinho became the first video to reach 1,000,000 views. [1] The billion-view mark was first passed by Gangnam Style in ...
Surfer is an integrated advertising campaign launched in 1999 by Diageo to promote Guinness-brand draught stout in the United Kingdom.The cornerstone of the campaign is a television commercial, originally 60 seconds long, which centred on a Polynesian surfer successfully taking on a gigantic wave.
The two-minute short film was heavily critical of the presidency of George W. Bush and was a clear endorsement of the presidential campaign of Barack Obama. [3] The 2008 video was nominated for the Favorite User Generated Video award at the 35th People's Choice Awards. In 2020 a new ad campaign "Checking in, that's Whassup" was created by ...
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
This list of most-liked YouTube videos contains the top 30 videos with the most likes of all time, taken directly from the video page. The American video platform YouTube implemented a like and dislike button on these pages in March 2010, part of a major redesign of the site.
The original idea and concept of the campaign stems from the advertising agency of McCann Erickson (as it was named in 1997). [ 8 ] The purpose of the campaign is to position Mastercard as a friendly credit card company with a sense of humor, as well as responding to the public's worry that everything is being commodified and that people are ...
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada.