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After working with the company for two years, he used a loan from his father to buy a 40% holding in the company, which changed its name to Diesel, and marketed jeans under the Diesel brand and many others. [10] Rosso bought out Goldschmied's interest in the Diesel brand name in 1985 for US$500,000, becoming the sole owner of the company. [10]
55DSL was a company founded in Italy as a 1994 spinoff from Diesel Clothing that sells male and female clothing in stores all around the world, that included the brand's own proprietary stores. According to the Diesel Clothing Wikipedia page (linked above), the two Diesel spinoff brands "Style Lab and 55DSL are now defunct".
It sells its products exclusively over the Internet and was the second largest online fashion retailer in the UK in the 2010s. [1] It specialises in buying clearance stock from manufacturers and selling at discounted prices. [2] They stock over 150 brands [3] including Adidas, Timberland, Diesel and Puma. [4]
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