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Successories was founded in 1985, by Mac Anderson, [1] as an extension of his hobby of collecting quotations and motivational writings. [2] Output initially consisted of books of quotations, award plaques, and customized gifts. Production of framed and captioned photographs, with which they have become identifiable, began soon after.
Motivational posters can have behavioral effects. For example, Mutrie and Blamey, [4] of the University of Glasgow and the Greater Glasgow Health Board, found in one study that their placement of a motivational poster that promotes stair use in front of an escalator and a parallel staircase, in an underground station, doubled the amount of stair use.
Baldwin produced other animal-themed posters throughout the 1970s, as well as licensing a wristwatch, mugs, glasses and other products featuring the "Hang in There, Baby" cat image. The original poster was one of the earliest motivational posters, and is now considered collectible, often selling for many times its original value.
"Live, Laugh, Love" is a motivational three-word phrase that became a popular slogan on motivational posters and home decor in the late 2000s and early 2010s. By extension, the saying has also become pejoratively associated with a style of " basic " Generation X [ 1 ] decor and with what Vice described as " speaking-to-the-manager shallowness ".
The posters were produced in 11 different sizes, ranging from 15 × 10 inches (38 × 25 cm) up to large 48-sheet versions. [12] The background colour was either red or blue. [ 13 ] The lettering was probably hand-drawn by Wallcousins: [ 14 ] [ 15 ] it is similar, but not identical, to humanist sans-serif typefaces such as Gill Sans and Johnston .