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Hi-Chew candy was first released in 1975. It was re-released in the packaging of individually wrapped candies in February 1996. The origins of Hi-Chew began when Taichiro Morinaga sought to create an edible kind of chewing gum which could be swallowed because of the Japanese cultural taboo against taking food out of one's mouth while eating. [1]
Morinaga began selling its popular Hi-Chew candy in the US market in 2008. The candy quickly became popular among baseball players, a fad started by Japanese baseball player Junichi Tazawa of the Boston Red Sox. Morinaga signed a sponsorship deal with the Red Sox in 2012 and Hi-Chew's popularity spread quickly in the 2010s.
Taichiro Morinaga (森永 太一郎, 1865–1937) was a Japanese philanthropist and entrepreneur. In 1899, he founded what would become Morinaga & Co, the first modern candy company in Japan, and the first to mass-produce chocolates in the country.
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Liu doesn’t recommend that children regularly chew gum, but if you’re looking for a brand to start with in moderation, he suggests Lotte gum imported from Japan because of the unique flavors ...