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The first general exercise bra, initially called a "jockbra", was invented in 1977 by Lisa Lindahl and theater costume designer Polly Smith with the help of Smith's assistant, Hinda Schreiber. Lindahl and her sister, Victoria Woodrow, complained about their bad experience exercising in ordinary bras, having experienced runaway straps, chafing ...
[38] Bras in 1940s left a substantial amount of fabric in the center, thus creating a separation of breasts instead of the pushed-together cleavage of today. [39] Frederick Mellinger of Frederick's of Hollywood created the first padded bra in 1947, followed by an early push-up bra a year later (dubbed "The Rising Star" [11]). [25]
Built-in bras (see below) are sometimes referred to as shelf bras, or integrate a shelf bra into the material. Shutter bra Shutter: dating to c. 1950, with cups that had flaps or lace cuffs at the top. The bra was designed to be partially visible above the neckline of a gown [15] and could be adjusted to vary the amount of cleavage exposed ...
While Crosby's design was the first granted a patent within its category, The U.S. Patent Office and foreign patent offices had issued patents for various bra-like undergarments as early as the 1860s. [18] Other brassiere designs had previously been invented and popularized for use within the United States since about 1910. By 1912, American ...
She even created a DIY version of it once the Skims bra sold out. “The no-bra look and free-the-nipple movement has been slowly gaining momentum,” she says, pointing to the fashion runways and ...
When we’re not heading out to a nice dinner or festive event, there’s no need to wear an uncomfortable bra. That’s where bralettes come into play — and there are many reasons why shoppers ...
The modern underwire bra was designed in the 1930s, and gained widespread popularity by the 1950s. As of 2005, underwire bras were the largest and fastest growing segment of the bra market. A bra without an underwire is a softcup bra. Underwire bras are occasionally linked to health conditions including breast pain, mastitis, and
LRNYC/MEGA Katie Holmes nearly broke the internet when she stepped out in New York City, wearing a cashmere bra in August 2019. The fashion statement has since been hailed as an iconic style ...