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Sara Lee Corporation did not renew Gossard's license and redesigned the push-up style for the reintroduction of the Wonderbra to the U.S. market in 1994. [3] Since 1994, the Wonderbra has expanded from the single push-up design into a full-range lingerie fashion label in most of the world. In most countries, the brand emphasizes sex-appeal.
The precursor to the underwire bra can be traced back to at least 1893, when New Yorker Marie Tucek was granted a patent for a "breast supporter". The breast supporter was described as a modification of the corset, and was very similar to a modern push-up bra designed to support the breasts. It consisted of a plate made of metal, cardboard, or ...
The first general exercise bra, initially called a "jockbra", was invented in 1977 by Lisa Lindahl and theater costume designer Polly Smith with the help of Smith's assistant, Hinda Schreiber. Lindahl and her sister, Victoria Woodrow, complained about their bad experience exercising in ordinary bras, having experienced runaway straps, chafing ...
Uses angled cups containing padding that pushes the breasts inward and upward, toward the center of the chest. A push-up bra is usually a demi-cup bra. The first push-up bra was patented by Marie Tucek in 1893 in response to a fashion for the Empire silhouette. [13] The design was later popularized by the introduction of a push-up Wonderbra in ...
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The 12 best strapless bras for small chests and busts in 2023, per experts and reviews, are supportive and come in push-up, t-shirt, and adhesive designs.
Underwire bras accounted for 60% of the United Kingdom bra market in 2000 [73] and 70% in 2005. [74] About 70% of women who wear bras wear a steel underwire bra according to underwear manufacturer industries of New York in 2009. [70] In 2001, 70% (350 million) of the bras sold in the United States were underwire bras.
Kim Kardashian launched a faux nipple push-up bra that sold out quickly. (Courtesy of SKIMS) Kim Kardashian 's Skims Ultimate Nipple Bra was made to create an " attention-grabbing look ."