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The Toyota Prius liftback, with 147,503 units sold, was the best selling hybrid in 2012, the Prius v ranked third with 40,669 units, and the Prius c was fourth with 35,733 units. [147] Toyota USA estimated that sales of its hybrids models in 2012 would represent 14% of total Toyota sales in the country. [ 149 ]
Toyota Canada launched the Prius c in March 2012 with a starting price of CA$20,950 (US$21,100). [ 74 ] [ 75 ] During its first month in the Canadian market, 328 units were sold and the Prius c represented about 25% of Toyota subcompact sales that month.
The second-generation Prius plug-in hybrid, known as the Toyota Prius Prime in the US, Canada, South Korea and New Zealand, was unveiled at the March 2016 New York International Auto Show. [89] Retail deliveries of the Prius Prime began in the US in November 2016, and, unlike the first-generation model, it was available in all 50 states.
The price difference between the two Prius hybrids is significant, with the standard model coming in just under $30,000 ($29,045 to be exact). The Prime starts at $34,070.
Toyota was an early adopter of plug-in-hybrid powertrains, first entering the segment in 2012 with the Prius Plug-in Hybrid. The PHEV version of the Prius took on the name "Prime" when it returned ...
The Toyota Prius v (for versatile [7]), also named Prius α (pronounced as Alpha) in Japan, and Prius+ in Europe and Singapore, is a hybrid gasoline-electric automobile produced by Toyota introduced in Japan in May 2011, in the U.S. in October 2011, and released in Europe in June 2012.