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Uniquely for the market, KOVR adopted an early prime time schedule and air weeknight CBS programming from 7 to 10 p.m. instead of from 8 to 11 p.m. At the time, KPIX-TV, the CBS affiliate in San Francisco, programmed on a similar basis (abandoning the practice in 1998), [87] and KCRA-TV had done so with NBC programming between 1991 and 1993. [88]
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KMAX-TV (channel 31) is an independent television station in Sacramento, California, United States.It is owned by the CBS News and Stations group alongside Stockton-licensed KOVR (channel 13), the market's CBS owned-and-operated station.
In American television, early prime time is a programming practice of airing television prime time programming an hour earlier than normal. It is most applicable in the Pacific Time Zone, where prime time programming generally airs from 8 to 11 p.m. (as on the East Coast), as opposed to 7 to 10 p.m. as in the Central and Mountain time zones.