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  2. Domain authority - Wikipedia

    en.wikipedia.org/wiki/Domain_authority

    The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry.Domain Authority is a search engine ranking score developed by Moz. [1] This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms.

  3. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    Rajeev Motwani and Terry Winograd co-authored with Page and Brin the first paper about the project, describing PageRank and the initial prototype of the Google search engine, published in 1998. [5] Shortly after, Page and Brin founded Google Inc., the company behind the Google search engine. While just one of many factors that determine the ...

  4. SALSA algorithm - Wikipedia

    en.wikipedia.org/wiki/SALSA_algorithm

    like HITS, the algorithm assigns two scores to each web page: a hub score and an authority score. An authority is a page which is significantly more relevant to a given topic than other pages, whereas a hub is a page which contains many links to authorities; like HITS, SALSA also works on a focused subgraph which is topic-dependent. This ...

  5. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google PageRank is based on backlinks.

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  8. HITS algorithm - Wikipedia

    en.wikipedia.org/wiki/HITS_algorithm

    Hyperlink-Induced Topic Search (HITS; also known as hubs and authorities) is a link analysis algorithm that rates Web pages, developed by Jon Kleinberg.The idea behind Hubs and Authorities stemmed from a particular insight into the creation of web pages when the Internet was originally forming; that is, certain web pages, known as hubs, served as large directories that were not actually ...

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