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    Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1]

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    Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

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  7. Digital display advertising - Wikipedia

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    Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post ...

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