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DC Multiverse is an American action figure toyline from Mattel, later by McFarlane Toys. Primarily consisting of 6-inch figures during Mattel 's run and 7-inch figures during McFarlane Toys production, the line is based on properties owned by DC Comics .
On July 27, 2021, McFarlane Toys announced that it would take over management of any remaining DC Direct inventory and that it would continue to make statues, busts, and other collectibles (such as action figures) in DC Direct's previous merchandise lines. [58] The company anticipated releasing new products in 2022. [59]
On July 27, 2021, McFarlane Toys announced that it would take over management of any remaining DC Direct inventory and that it would continue to make statues, busts, and other collectibles (such as action figures) in DC Direct's previous merchandise lines. The company released new products starting in 2022.
These figures, similar in scale to the Super Powers Collection, introduced a competing marketing strategy between manufacturers of Marvel and DC action figures. This started the trend of Marvel and DC using competing toy manufacturers to produce their toys—a trend that continues to this day.
In January 2020, McFarlane released their first line of action figures based on DC Comics properties, including Batman and Superman. The figures stood taller than Mattel's DC Multiverse figures and features greater detail and more articulation, as well as more accessories.
DC Comics action figure lines (2 C, 22 P) G. G.I. Joe ... (action figures) Bif Bang Pow! Big Jim (toy line) ... McFarlane Toys; Mego Corporation;