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ATL & BTL Agencies refer to two different styles of marketing agencies, especially in promotion marketing and communication. "ATL" stands for "Above The Line", meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards. applicable when a product is directed for a broader spectrum of consumers, for example a soft drink ...
Above the line may refer to: Above the line (filmmaking), an accounting term used in film production to denote expenditures that occur prior to filming; Above-the-line deduction, a type of tax deduction in the United States of America; Above the line (advertising), advertising involving mass media; A component of contract bridge scoring
The term above the line is used for advertising involving mass media; more targeted forms of advertising and promotion are referred to as below the line (BTL). [ 63 ] [ 64 ] The two terms date back to 1954 when Procter & Gamble began paying their advertising agencies differently from other promotional agencies. [ 65 ]
"Above-the-line" refers to the list of individuals who guide and influence the creative direction, process, and voice of a given narrative in a film and related expenditures. These roles include but are not limited to the screenwriter , producer , director , and principal cast .
A television producer oversees one or more aspects of video production on a television program. Some producers take more of an executive role, in that they conceive new programs and pitch them to the television networks , but upon acceptance they focus on business matters, such as budgets and contracts.
DRUM Agency was an independently owned marketing agency with operations in Atlanta, New York City and Chicago.It shut down without notice on April 15, 2020. It was the result of the merger of BKV (Bennett Kuhn Varner), unified.agency, Hiccup and Umarketing firms.
The Atlanta metropolitan area is currently the ninth-largest radio market in the United States as ranked by Nielsen Media Research. [6] The following list includes full-power stations licensed to Atlanta proper, in addition to area suburbs.
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