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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [1] [2] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress.
Private label brands, also known as store brands, compete with national name brand products, often primarily on price but also sometimes on features and quality. Sellers of private label items can ...
Used widely in the United Kingdom as it is the dominant brand. [179] PowerPoint: Slide show presentation program: Microsoft [185] Pritt Stick Glue stick: Henkel: A newspaper article by the Daily Mirror (on 27 March 2010) treated the brand as a generic name, [186] another example of use is by The Guardian on its 16 June 2007 article. [187] Putt ...
Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name, instead identified solely by product characteristics and identified by plain, usually black-and-white packaging. Generally they imitate more expensive branded products, competing on price.
Private label products are purchased by a retailer from a manufacturer and sold under the retailer’s own brand. Private label brands, also known as store brands, compete with national name brand ...
For example, the shape, color, and arrangement of the materials of a children's line of clothing can be protectable trade dress (though, the design of the garments themselves is not protected), [4] as can the design of a magazine cover, [5] the appearance and décor of a chain of Mexican-style restaurants, [6] and a method of displaying wine ...
For example, if a design agency does 3D applications for a fashion company, those 3D animations belong to the agency. Licence agreements are essential if several agencies are involved. Facing digitization, the fashion industry may go through the same disruption the music and film industries went through.
The trademark applications indicated that the label would be used for textiles, kitchen utensils, and other household goods. [2] In March 2007, the company applied to expand the trademark to cover a more diverse list of goods. [3] The brand was officially launched in 2009. Along with AmazonBasics, it was Amazon's first in-house brand. [4]