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TOLO (Persian: طلوع, lit. 'sunrise') [1] is a commercial television station operated by MOBY Group in Afghanistan.Launched in 2004, it became one of the first commercial stations in the country and laid the foundation for an accessible media outlet by offring a large library of shows.
TOLOnews was launched in August 2010 as a sister channel to TOLO TV, dedicated solely to local, national, and international news. As of August 2021, its owner is Afghan Australian businessman Saad Mohseni , while Lotfullah Najafizada served as its director of news from 2010 until 2021. [ 1 ]
In 2015, the Taliban labeled TOLO TV a 'propaganda network'. [7] In 2016, its subsidiary Lapis was paid AU$1.6 million for promoting a "anti-refugee" film commissioned by the Australian Department of Immigration. The film was also broadcast on TOLO TV. [8] [9] [10] Moby Group has offices in Afghanistan, UAE, Pakistan, and Ethiopia.
According to a market research survey conducted by the Afghan Wireless Communication Company in 2023, with over 7,100 randomly selected participants from various regions of Afghanistan, Ariana Television Network (and its news channel Ariana News (www.ariananews.af)) is the most-watched television channel in Afghanistan followed by TOLO TV (and its news channel TOLOnews), Shamshad TV, and Lemar TV.
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The channel broadcasts news, shows, and entertainment programs in the Pashto language. Its sister channels are TOLO TV and TOLOnews. Lemar TV is one of the most popular Pashto channels and the 4th most popular channel in Afghanistan. The channel launched on August 15, 2006 and has made a place in the minds and hearts of its viewers in a record ...