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2. Marketing automation - Wikipedia

   en.wikipedia.org/wiki/Marketing_automation

   Marketing Automation platforms allow marketers to automate and simplify client communication by managing complex omnichannel marketing strategies with a single tool. Marketing Automation assists greatly in areas like Lead Generation, Segmentation, Lead nurturing and lead scoring, Relationship marketing, Cross-sell and upsell, Retention, and ...

3. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   Marketing automation focuses on easing the overall marketing process to make it more effective and efficient. CRM tools with marketing automation capabilities can automate repeated tasks, for example, sending out automated marketing emails at certain times to customers or posting marketing information on social media.

4. List of embedded CRM systems - Wikipedia

   en.wikipedia.org/wiki/List_of_embedded_CRM_systems

   functionalities in marketing, sales and service are integral part of the order-to-cash process within an ERP solution; deep process integration and seamless data flows from marketing, sales and service to invoicing but less feature rich than best-of-breed marketing, sales and service software

5. Microsoft Dynamics 365 - Wikipedia

   en.wikipedia.org/wiki/Microsoft_Dynamics_365

   Microsoft Dynamics 365 is an integrated suite of enterprise resource planning (ERP) and customer relationship management (CRM) applications offered by Microsoft. [1] Combines various functions such as sales, customer service, field service, operations, finance, marketing, and project service automation into a single platform.

6. Sales force management system - Wikipedia

   en.wikipedia.org/wiki/Sales_force_management_system

   Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems.

7. ActiveCampaign - Wikipedia

   en.wikipedia.org/wiki/ActiveCampaign

   ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing, lead scoring and web analytics, a CRM platform, and a live chat messaging platform called Conversations. [8] [11] [20] [21] In 2023, it introduced generative AI capabilities. [22]