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Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). ). Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G i
Procter & Gamble (P&G) Pakistan was founded in August 1991 as a subsidiary of Procter & Gamble. [1]In 1994, P&G acquired a soap-manufacturing facility at Hub, Balochistan and began production of Safeguard soaps in Pakistan. [1]
Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [ 9 ] [ 11 ] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation.
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In May 2019, Gillette released a video on Facebook, [15] as well as Instagram, [16] entitled "First Shave" as part of a follow-up campaign, #MyBestSelf, which features the story of a recently-transitioned trans man learning to shave from his father. The ad modified the Gillette slogan, this time by making it inclusive of gender identity.
Right Guard was introduced in 1960 by The Gillette Company as the first aerosol deodorant. [2] The Procter & Gamble Company acquired Gillette in 2005 and sold the Right Guard brand to The Dial Corporation, a subsidiary of Henkel, in 2006. [3] The brand was acquired by Thriving Brands LLC in June 2021. [4]