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In sociolinguistics, language planning (also known as language engineering) is a deliberate effort to influence the function, structure or acquisition of languages or language varieties within a speech community. [1] Robert L. Cooper (1989) defines language planning as "the activity of preparing a normative orthography, grammar, and dictionary ...
Yale attitude change approach. In social psychology, the Yale attitude change approach (also known as the Yale attitude change model) is the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages. This approach to persuasive communications was first studied by Carl Hovland and his ...
In social theory, framing is a schema of interpretation, a collection of anecdotes and stereotypes, that individuals rely on to understand and respond to events. [2] In other words, people build a series of mental "filters" through biological and cultural influences. They then use these filters to make sense of the world.
Yashima called this desire by Japanese to learn English to communicate with the world around them international posture: a general attitude towards the international community that "influences motivation [in learning a second language], which, in turn, predicts proficiency and second language communication confidence" (Yashima, 2002, p. 63).
Business communication is communication that is intended to help a business achieve a fundamental goal, through information sharing between employees as well as people outside the company. [1][2] It includes the process of creating, sharing, listening, and understanding messages between different groups of people through written and verbal ...
Roman Jakobson defined six functions of language (or communication functions), according to which an effective act of verbal communication can be described. [2] Each of the functions has an associated factor. For this work, Jakobson was influenced by Karl Bühler 's organon model, to which he added the poetic, phatic and metalingual functions.
Communication strategies are strategies that learners use to overcome these problems in order to convey their intended meaning. [1] Strategies used may include paraphrasing, substitution, coining new words, switching to the first language, and asking for clarification. [2][3] These strategies, with the exception of switching languages, are also ...
Language and thought. The study of how language influences thought, and vice-versa, has a long history in a variety of fields. There are two bodies of thought forming around this debate. One body of thought stems from linguistics and is known as the Sapir–Whorf hypothesis. There is a strong and a weak version of the hypothesis which argue for ...