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2. Market research - Wikipedia

   en.wikipedia.org/wiki/Market_research

   Market research is a way of getting an overview of consumers' wants, needs and beliefs. It can also involve discovering how they act. The research can be used to determine how a product could be marketed. Peter Drucker believed [15] market research to be the quintessence of marketing. Market research is a way that producers and the marketplace ...

3. Marketing research - Wikipedia

   en.wikipedia.org/wiki/Marketing_research

   Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these ...

4. Dashboard (computing) - Wikipedia

   en.wikipedia.org/wiki/Dashboard_(computing)

   Dashboard (computing) In computer information systems, a dashboard is a type of graphical user interface which often provides at-a-glance views of data relevant to a particular objective or process through a combination of visualizations and summary information. [1][2][3][4] In other usage, "dashboard" is another name for "progress report" or ...

5. Marketing research process - Wikipedia

   en.wikipedia.org/wiki/Marketing_research_process

   Marketing research process. The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task ...

6. Business intelligence - Wikipedia

   en.wikipedia.org/wiki/Business_intelligence

   According to Forrester Research, business intelligence is "a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making." [11] Under this definition, business intelligence ...

7. Market intelligence - Wikipedia

   en.wikipedia.org/wiki/Market_intelligence

   Market intelligence. Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring. [1] It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market ...