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RFM is a method used for analyzing customer value and segmenting customers which is commonly used in database marketing and direct marketing. It has received particular attention in the retail and professional services industries. [1] RFM stands for the three dimensions: Recency – How recently did the customer purchase?
"Database Marketing is an interactive approach to marketing, which uses individually addressable marketing media and channels (such as E mail, telephone and the sales force): to extend help to a company's target audience; to stimulate their demand; and to stay close to them by recording and keeping an electronic database memory of the customer ...
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature. [1] [2]
In business intelligence, data classification is "the construction of some kind of a method for making judgments for a continuing sequence of cases, where each new case must be assigned to one of pre-defined classes." [1] Data Classification has close ties to data clustering, but where data clustering is descriptive, data classification is ...
Niche marketing, is also primarily known as concentrated marketing, which means that firms are using all their resources and skills on one particular niche. Niche marketing has become one of the most successful marketing strategies for many firms as it identifies key resources and gives the marketer a specific category to focus on and present ...
Taxonomy is a practice and science concerned with classification or categorization. Typically, there are two parts to it: the development of an underlying scheme of classes (a taxonomy) and the allocation of things to the classes (classification).
Direct-response advertising is partially direct marketing. It is a message transmitted through traditional communications media that requires the reader, viewer, listener or customer to respond directly to the organization. [42] The audience may respond to receive more information or to purchase a product.
Pages in category "Direct marketing" The following 68 pages are in this category, out of 68 total. This list may not reflect recent changes. ...