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The 60-second spot, called “Easy Night Out,” is part of Bud Light’s year-long rebrand that debuted at last year’s Super Bowl. This year’s goofy ad features a “new character in the Bud ...
It featured a court magician who is asked to turn things into cases of Bud Light. [20] The second ad in the trilogy "Ye Olde Pep Talk" aired for the AFC and NFC Championship games. [21] [22] [23] For Super Bowl LII, Bud Light aired "Ye Olde Pep Talk" as well as debuting the third one in their trilogy called, "The Bud Knight".
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...
The emphasis was on portraying Bud Light as an easy-to-drink beer — one of the original sales points behind the brew when it was introduced in 1982. By April, however, scrutiny was growing.
In 2003, Anheuser-Busch released a collection of 20 ads on CD, titled Bud Light Salutes Real Men of Genius, Vol 1, to be sold in the company's online store. Two additional volumes were released soon after. In 2005, a limited edition compilation combined all prior volumes into one release, Bud Light Salutes Real Men of Genius Volumes 1, 2 and 3 ...
Several months later, Bud Light sales are still down 26.9% compared to last year, according to Bump Williams Consulting data, while competitors such as Coors Light continue to get a boost, up 21.3%.
What’s the equivalent of a golden ticket to Willy Wonka’s chocolate factory for sports fanatics? That’s a simple one.