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  2. Edwin Locke - Wikipedia

    en.wikipedia.org/wiki/Edwin_Locke

    The Goal Setting Theory was developed by Locke in 1968 through the publication of his article “Toward a Theory of Task Motivation and Incentives”. [6] This theory was confirmed through the experiments of Dr. Gary Latham, who performed experiments in the workplace setting. The two collaborated to develop the 5 principles of goal setting in ...

  3. John William Atkinson - Wikipedia

    en.wikipedia.org/wiki/John_William_Atkinson

    A Theory of Achievement Motivation, By John William Atkinson and Norman T. Feather, Volume 6, Wiley, (1966), Krieger Pub Co (June 1, 1974), ISBN 0-88275-166-2 Motivation and Achievement , By John William Atkinson and Joel O. Raynor , Winston; [distributed by Halsted Press Division, New York] (1974) ISBN 0-470-03626-5 , ISBN 978-0-470-03626-6

  4. Goal theory - Wikipedia

    en.wikipedia.org/wiki/Goal_theory

    A performance goal is a goal focused on gaining favorable judgement or avoiding unfavorable judgements by others. Performance goals focuses on ensuring that one's performance is noticeably superior to others. This motivation to outperform others is what enables the person to strive for more achievement in and outside of school and work as well.

  5. David McClelland - Wikipedia

    en.wikipedia.org/wiki/David_McClelland

    David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation Need Theory.He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants. [1]

  6. Goal setting - Wikipedia

    en.wikipedia.org/wiki/Goal_setting

    Goal setting theory has been criticized for being too narrow in focus to be a complete theory of work motivation as goals alone are not sufficient to address all aspects of workplace motivation. In particular, it does not address why some people choose goals they dislike or how to increase intrinsic rather than extrinsic motivation. [67]

  7. Expectancy-value theory - Wikipedia

    en.wikipedia.org/wiki/Expectancy-value_theory

    Expectancy–value theory was originally created in order to explain and predict individual's attitudes toward objects and actions. Originally the work of psychologist Martin Fishbein [ citation needed ] , the theory states that attitudes are developed and modified based on assessments about beliefs and values.

  8. April theory. October theory. Monday theory. Productivity and ...

    www.aol.com/lifestyle/april-theory-october...

    Why the April theory and other goal-setting advice might offer a second chance. (Getty Creative) (Dennis Galante via Getty Images) Well, it was going to be a "new year, new you."

  9. Motivation - Wikipedia

    en.wikipedia.org/wiki/Motivation

    For example, hunger may push an individual to find something to eat. Pull motivation arises from an external goal and aims at achieving this goal, like the motivation to get a university degree. [105] Achievement motivation is the desire to overcome obstacles and strive for excellence. Its goal is to do things well and become better even in the ...