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Easy to Enjoy” — which was supposed to mark a “new era” for the 40-year-old brand. ... Bud Light’s loss is a win for other brands, including some in the A-B family like fast-growing ...
On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...
The 60-second spot, called “Easy Night Out,” is part of Bud Light’s year-long rebrand that debuted at last year’s Super Bowl. This year’s goofy ad features a “new character in the Bud ...
Several months later, Bud Light sales are still down 26.9% compared to last year, according to Bump Williams Consulting data, while competitors such as Coors Light continue to get a boost, up 21.3%.
The emphasis was on portraying Bud Light as an easy-to-drink beer — one of the original sales points behind the brew when it was introduced in 1982. By April, however, scrutiny was growing.
And consumers over 21 can comment on a dedicated Bud Light post on Instagram for a chancd to win $10,000 and Bud Light gear for a party at home. When the ad appears in the Big Game, it won’t be ...
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Bud Light was caught in a heated controversy in April over a collaboration with transgender influencer Dylan Mulvaney that gutted sales. AB InBev’s Bud Light has started to win over Americans ...