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The marginal revenue function has twice the slope of the inverse demand function. [9] The marginal revenue function is below the inverse demand function at every positive quantity. [10] The inverse demand function can be used to derive the total and marginal revenue functions. Total revenue equals price, P, times quantity, Q, or TR = P×Q.
When the demand curve is perfectly inelastic (vertical demand curve), all taxes are borne by the consumer. When the demand curve is perfectly elastic (horizontal demand curve), all taxes are borne by the supplier. If the demand curve is more elastic, the supplier bears a larger share of the cost increase or tax. [16]
The rule also implies that, absent menu costs, a firm with market power will never choose a point on the inelastic portion of its demand curve (where and ). Intuitively, this is because starting from such a point, a reduction in quantity and the associated increase in price along the demand curve would yield both an increase in revenues ...
Marshall's theory exploits that demand curve represents individual's diminishing marginal values of the good. The theory insists that the consumer's purchasing decision is dependent on the gainable utility of a goods or services compared to the price since the additional utility that the consumer gain must be at least as great as the price.
Starting from one point on the aggregate demand curve, at a particular price level and a quantity of aggregate demand implied by the IS–LM model for that price level, if one considers a higher potential price level, in the IS–LM model the real money supply M/P will be lower and hence the LM curve will be shifted higher, leading to lower ...
A change in demand is indicated by a shift in the demand curve. Quantity demanded, on the other hand refers to a specific point on the demand curve which corresponds to a specific price. A change in quantity demanded therefore refers to a movement along the existing demand curve. However, there are some exceptions to the law of demand.
Maximum total revenue is achieved where the elasticity of demand is 1. The above movements along the demand curve result from changes in supply: When demand is inelastic, an increase in supply will lead to a decrease in total revenue while a decrease in supply will lead to an increase in total revenue.
In figure 3, the income–consumption curve bends back on itself as with an increase income, the consumer demands more of X 2 and less of X 1. [3] The income–consumption curve in this case is negatively sloped and the income elasticity of demand will be negative. [4] Also the price effect for X 2 is positive, while it is negative for X 1. [3]