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45.8% of YouTube's total advertising audience is female, and 54.2% is male. [19] YouTube participates in ad targeting by analyzing Google searches and reviewing content searched. Ads can be targeted to specific video topics and keywords, and placed on channels or videos. [20] [non-primary source needed]
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Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
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