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  2. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    The ad exchange picks the winning bid and informs both parties. The ad exchange then passes the link to the ad back through the supply side platform and the publisher's ad server to the user's browser, which then requests the ad content from the agency's ad server. The ad agency can thus confirm that the ad was delivered to the browser. [56]

  3. Facebook Reels - Wikipedia

    en.wikipedia.org/wiki/Facebook_Reels

    Facebook Reels or Reels on Facebook is a short-form video-sharing platform complete with music, audio and artificial effects, offered by Facebook, an online social networking service owned by American company Meta Platforms. Similar to Facebook's main service, the platform hosts user-generated content, but it only allows for pieces to be 90 ...

  4. Facebook - Wikipedia

    en.wikipedia.org/wiki/Facebook

    We also confirm which Facebook ads led you to make a purchase or take an action with an advertiser." [121] As of October 2021, Facebook claims it uses the following policy for sharing user data with third parties: Apps, websites, and third-party integrations on or using our Products.

  5. YouTube - Wikipedia

    en.wikipedia.org/wiki/YouTube

    YouTube offers different features based on user verification, such as standard or basic features like uploading videos, creating playlists, and using YouTube Music, with limits based on daily activity (verification via phone number or channel history increases feature availability and daily usage limits); intermediate or additional features ...

  6. History of Facebook - Wikipedia

    en.wikipedia.org/wiki/History_of_Facebook

    Facebook announces that it is shutting down Facebook Exchange (FBX), its desktop ad exchange. The reasons cited include that FBX makes a very small share of Facebook's ad revenue, and that it is of limited utility because is purely desktop-based, and any successful ad campaign must include mobile, that people are increasingly using. [553] [554 ...

  7. Mark Zuckerberg - Wikipedia

    en.wikipedia.org/wiki/Mark_Zuckerberg

    Mark Elliot Zuckerberg (/ ˈ z ʌ k ər b ɜːr ɡ /; born May 14, 1984) is an American businessman who co-founded the social media service Facebook and its parent company Meta Platforms, of which he is the chairman, chief executive officer, and controlling shareholder.

  8. Click-through rate - Wikipedia

    en.wikipedia.org/wiki/Click-through_rate

    When banner ads first started to appear, it was not uncommon to have rates above five percent. They have fallen since then, currently averaging closer to 0.2 or 0.3 percent. [ 6 ] In most cases, a 2% click-through rate would be considered very successful, though the exact number is hotly debated and would vary depending on the situation.

  9. Television advertisement - Wikipedia

    en.wikipedia.org/wiki/Television_advertisement

    A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea.