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The business terms push and pull originated in logistics and supply chain management, [2] but are also widely used in marketing [3] [4] and in the hotel distribution business. Walmart is an example of a company that uses the push vs. pull strategy.
In contrast, in a pull strategy, the marketer promotes the product directly to consumers hoping that they will pressure retailers to stock the product or brand, thereby pulling it through the distribution channel. [8] The choice of a push or pull strategy has important implications for advertising and promotion.
Push–pull technology is an intercropping strategy for controlling agricultural pests by using repellent "push" plants and trap "pull" plants. [1] For example, cereal crops like maize or sorghum are often infested by stem borers .
Crowdcasting is the combination of broadcasting and crowdsourcing.The process of crowdcasting uses a combination of push and pull strategies first to engage an audience and build a network of participants and then harness the network for new insights.
A push-pull-legs workout is a full-body program that splits your training over three days: an upper-body push day, an upper-body pull day, and a lower-body day, says Rothberg.
Human migration#Push and Pull, factors pushing migrants out from home, or pulling them toward a new host; Push–pull agricultural pest management, in farming, an intercropping strategy for controlling agricultural pests. Push–pull strategy, in logistics, supply chain management and marketing; Push–pull workout, a type of weight-lifting routine
Designed by Miklaus, the following push-pull leg workout targets common areas of imbalance among cyclists, including the knees and hips. Most of the exercises also emphasize single-leg movements .
The business terms push and pull originated in the logistic and supply chain management, [1] but are also widely used in marketing. Social pull marketing is the adaptation of the traditional push–pull strategy marketing concepts to social media websites. It utilizes the traditional "pull" concept for a new way of social media marketing. [2]