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Soft Trading made the Icemat and SteelPad mouse mats, which influenced the company's eventual name change. In 2008, SteelSeries acquired Ideazon, a North America-based developer and manufacturer of gaming peripherals. [5] [6] Michael von Essen-Mueller, the company's first CEO, helped the company establish its brand and grow to a global footprint.
The team was founded by Sacramento Kings co-owners Mark Mastrov and Andy Miller in November 2015. [2]In March 2016, NRG announced that Alex Rodriguez, Shaquille O'Neal and Jimmy Rollins were joining as investors. [3]