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Service quality (SQ), in its contemporary conceptualisation, is a comparison of perceived expectations (E) of a service with perceived performance (P), giving rise to the equation SQ = P − E. [1] This conceptualistion of service quality has its origins in the expectancy-disconfirmation paradigm.
Quality of service is important for real-time streaming multimedia applications such as voice over IP, multiplayer online games and IPTV, since these often require fixed bit rate and are delay sensitive. Quality of service is especially important in networks where the capacity is a limited resource, for example in cellular data communication.
The ISO 9000 family is a set of international standards for quality management systems.It was developed in March 1987 by International Organization for Standardization.The goal of these standards is to help organizations ensure that they meet customer and other stakeholder needs within the statutory and regulatory requirements related to a product or service.
Perceived Quality: the quality attributed to a good or service based on indirect measures. Some of the dimensions are mutually reinforcing, although others are not: improvement in one may be secured at the expense of others. Understanding the trade-offs desired by customers among these dimensions can help build a competitive advantage.
This approach conceptualizes service quality as a gap between consumer's expectations of a forthcoming service encounter and their actual perceptions of that encounter. [102] Accordingly, service quality can be represented by the equation: [103] SQ = P − E. where SQ is service quality P is the individual's perceptions of given service delivery
The model of service quality is built on the expectancy–confirmation paradigm which suggests that consumers perceive quality in terms of their perceptions of how well a given service delivery meets their expectations of that delivery. [12] Thus, service quality can be conceptualized as a simple equation: SQ = P − E. where; SQ is service quality
There are many drivers for service assurance adoption, with some considering the most important to be the ability to measure the performance of a service. A subscriber’s service experience quality can be directly linked to customer churn. [1] Therefore, maintaining satisfactory service quality levels is key to creating “customer stickiness ...
A service guarantee is a marketing tool service firms have increasingly been using to reduce consumer risk perceptions, signal quality, differentiate a service offering, and to institutionalize and professionalize their internal management of customer complaint and service recovery. [1]