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It was not until the 1940s that American advertisers began capitalizing on the consumer power of teenagers – particularly teenage girls – and created a new market that focused on prolonging adolescence. [7] This boom also saw an immense rise in teenage consumer power in the American music industry, especially among young girls.
Articles related to the subculture of the Bobby-soxers, their fashion, and their depictions in media. They were a subculture of young women in the mid-to-late 1940s. Their interests included popular music, in particular that of singer Frank Sinatra, and wearing loose-fitting clothing, notably bobby socks. The presence of bobby soxers signaled a ...
Children's clothing in the 1930s and 1940s was heavily impacted by the problems of the era with many families suffering from financial difficulties from the Great Depression and material shortages and rationing during the Second World War. Clothing was frequently homemade with mothers often making garments from other items such as sacks.
Fashion during the 1940s — clothing designed and/or popular in the 1940s. Also fashion designers and clothing companies active during the decade. The main articles for this category are 1930–1945 in Western fashion and 1945–1960 in Western fashion .
The term "sweater girl" was made popular in the 1940s and 1950s to describe Hollywood actresses like Lana Turner, Jayne Mansfield, and Jane Russell, who adopted the popular fashion of wearing tight, form-fitting sweaters that emphasized the woman's bustline. [1] [2] The sweater girl trend was not confined to Hollywood and was viewed with alarm ...
Teen magazines of late 1940s and 1950s featured designs of midriff-baring suits and tops. However, midriff fashion was stated as only for beaches and informal events and considered indecent to be worn in public. [59]
Head to these most popular teenage clothing brands, online or in-store, ... we made sure to include a number of pieces that make great gifts for teen girls and gifts for teen boys. H&M.
Teen magazines first gained prominence in the United States during the 1940s, with Seventeen magazine being the first known publication geared towards a demographic of teenage girls. [2] Examples of popular magazines during that time include Sassy , YM , CosmoGirl , Teen , and Teen People .